If you are using K2 and wanted to have a default Item image, even without uploading one, follow below steps...
Open item.php file and find below code (Line198)
<?php if($this->item->params->get('itemImage') && !empty($this->item->image)): ?>
<!-- Item Image -->
<div class="itemImageBlock">
<span class="itemImage">
<a data-k2-modal="image" href="<?php echo $this->item->imageXLarge; ?>" title="<?php echo JText::_('K2_CLICK_TO_PREVIEW_IMAGE'); ?>">
<img src="<?php echo $this->item->image; ?>" alt="<?php if(!empty($this->item->image_caption)) echo K2HelperUtilities::cleanHtml($this->item->image_caption); else echo K2HelperUtilities::cleanHtml($this->item->title); ?>" style="width:<?php echo $this->item->imageWidth; ?>px; height:auto;" />
</a>
</span>
<?php if($this->item->params->get('itemImageMainCaption') && !empty($this->item->image_caption)): ?>
<!-- Image caption -->
<span class="itemImageCaption"><?php echo $this->item->image_caption; ?></span>
<?php endif; ?>
<?php if($this->item->params->get('itemImageMainCredits') && !empty($this->item->image_credits)): ?>
<!-- Image credits -->
<span class="itemImageCredits"><?php echo $this->item->image_credits; ?></span>
<?php endif; ?>
<div class="clr"></div>
</div>
<?php endif; ?>
Replace with
<?php if(!empty($this->item->image)): ?> <img src="<?php echo $this->item->image; ?>" alt="<?php if(!empty($this->item->image_caption)) echo K2HelperUtilities::cleanHtml($this->item->image_caption); else echo K2HelperUtilities::cleanHtml($this->item->title); ?>" style="width:<?php echo $this->item->imageWidth; ?>px; height:auto;" /> <?php else: ?> <img src="http://placehold.it/700x350" alt="<?php if(!empty($this->item->image_caption)) echo K2HelperUtilities::cleanHtml($this->item->image_caption); else echo K2HelperUtilities::cleanHtml($this->item->title); ?>" style="width:<?php echo $this->item->imageWidth; ?>px; height:auto;" /> <?php endif; ?>