SEO tips

What is a keyword?
A keyword (or a focus keyword), is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website. Read the full article here...

Basic SEO

  • Add Focus Keyword in your title.
  • Add Focus Keyword to your Meta Description.
  • Use Focus Keyword in the content.
  • Use Focus Keyword at the beginning of your content (The first 10% of the content should contain the Focus Keyword preferably at the beginning).
  • Content should be 600-2500 words long (Minimum recommended content length should be 600 words).
  • Use Focus Keyword in the URL (link/permalink).

Additional

  • Use Focus Keyword in subheading (like H2, H3, H4, etc).
  • Add an image with your Focus Keyword as Alt Text.
  • Permalink should be at most 75 characters long.
  • Link out to external resources (It helps visitors read more about a topic and prevents pogo-sticking).
  • Add internal links to your content (Internal links decrease your bounce rate and improve SEO).

Title Readability

  • Your title must have positive or negative sentiment (Headlines with a strong emotional sentiment (positive or negative) tend to receive more clicks).
  • Your title must contain at least one power word (Power Words are tried-and-true words that copywriters use to attract more clicks).

Content Readability

  • Add short and concise paragraphs for better readability and UX (Short paragraphs are easier to read and more pleasing to the eye. Long paragraphs scare the visitor, and they might result to SERPs looking for better readable content).
  • Add a few images and/or videos to make your content appealing.
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